Create your first campaign

Before you begin

A brand, a campaign brief and an available campaign allowance. Connect destinations before publishing; you can create and review content first.

Step by step

1. Choose the right brand

   Open your workspace and check the selected brand. If you manage several businesses, select the business this campaign belongs to before choosing a topic.

2. Prepare the context

   Open Brands and complete the brand description, core audience and brand voice. Add a brief that explains your offer, audience, goal, facts and call to action.

3. Open New campaign

   Choose a suggested topic or write your own. Select the brand and campaign strategy. Use Manage briefs to check the brief; sources are optional supporting material.

4. Review visual direction

   Start with the saved brand settings. Use Override for this run only when this campaign needs a different look.

5. Generate and choose an angle

   Start generation. Review the ideas and use Read full idea before selecting the angle that best fits your goal. Confirm the selection and let the campaign finish.

6. Review the package

   Open Review Campaign Package. Read the blog and social formats, check images, revise inaccurate claims and approve the content you want to use.

7. Schedule after review

   Open the calendar or publishing controls. Check destination, caption and time before confirming. After sending, inspect the published or failed status rather than assuming every destination succeeded.

What success looks like

If something goes wrong

Brief required means a brief needs attention. A building campaign is still processing. For a failed or incomplete campaign, inspect its message before starting another run.

Need help? Contact LaserPulse with the affected item and its visible error.

Keep moving

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